WHY PM MODI IS SO POPULAR? SECRETS BEHIND BRAND MODI.

Despite being failed in issues Economy, Employment and COVID mis-managment, popularity of Prime Minister Narendra Modi has no effect in Covid Era where other leaders popularity came down Mr MODI became more popular among citizens,  Despite being critisized by opposition PM Modi popularity increased, more you critize him more powerful he becomes. this things shows that Mr Modi is a Teflon leader. what does teflon mean? I have  explained it in detail read full article to know why Modi is a telfon leader.

What is a Teflon leader?

Teflon is a brand name for a manufactured compound called polytetrafluoroethylene (PTFE). Teflon is utilized to cover an assortment of items since it's waterproof, eliminates erosion, and makes a nonstick surface. Teflon has been utilized since the 1940s and it's found in everything from heat light bulbs to texture defenders. It has non-stick properties it doesnt allow  anything to stick over it. 

Similarly a teflon leader is a leader whose image doesnot cling or stick to image, simiply PM Modi has a non stick property towards critisim.

WHY PM MODI HAVE SUCH A UNIQUE PROPERTY?

Well MR Modi is nither unique nor lucky to have this teflon image not unique because he is not only leader top have such image. former PM Indira Gandhi has same image. former Japanese PM Sinzo Abe is also a teflon leader, and MR Modi is nor lucky because he worked for building that image, also former PM ATAL JI has same image. People always critisized ideology in INDIA even today Atalji has a clear and good image, People Respect him More Than MAHATMA GANDHI. Amercian President Donald Trump has same image.

Here are factors responsible for MODI'S teflon image.

MARKETING AND MEDIA CONTROL.

In 2019 elections former President and Current MP MR RAHUL GANDHI blamed PM MODI for severe charges of curroptions and he started a champaign called "CHOWKIDAR CHOR HAI" ( GAURD HIMSELF IS A THEIF) he said MR Modi is a crony capitalist and he helped Ambani to get a deal with dassault aviation in Rafle fighter jet deal.

                          A SONG USED FOR "CHOWKIDAR CHOR HAI"

Political scientists pridicted this as a great loss and danger for BJP and PM modi. but this campaign was backfired and Modi countered it in a very unusual way. Rather then defending or giving clarification he used it as pride. Here MR GANDHI indirectly targeted PM modi By His Slogan but modi said "HAAN MAI BHI CHOWKIDAR" ( YES I AM THE GAURD/WATCHMAN), 

                       AD USED FOR MAI BHI CHOWKIDAR HOON   

MR GANDHI has no answer for that reverse campaign, this incident shows how Mr Modi is unpredictable and his control over media  was also got expiosed mostly mainstream media favours BJP and Its associates, also the marketing stratedy is one of the biggest reason he made such a popularity. BjP know how to use the soical media before PM modi no Other leader used social media for such level to spread propaganda in India.

Every major policy of the NDA goverment starts with PM speech

each scheme has PM included in it, Like PM CARES, PM Ayas YOJNA 

PM kISAN SAMAN NIDHI ect it gives people a message that PM is himself is responsible for all the sucess of these schemes. Before 2014 goverment scheme launch was a boring event, only officials join.  but after PM MODI came in power any schemes of goverment was a major event for the country.

CENTRALISATION  

Soon After the BJP party came in power the style of governance changed a lot, Major desions are made only One Office One Man you know who is that yeah Star of todays article MODI and PMO takes major desions. The policies like aadhar, Jan dhan yojna, Digital India has made centralisation easy. Now Center doesnt need any help from States regarded to benficiaries or transferring funds,

they can simply do it in one click, This made people think the Pm is a strong man and he can run the whole country on his own,

Pm Modi is always critisized on Press Conferece, people complain about his accountability but instead of press confrence he do "Mann ki Baat" which appeals voters that PM modi is himself responsible for the whole scheme. According to a survey 74% people agreed that they voted for Modi instead MP.  

  
Pm Modi has a image of one man army and people know him for his strong image . IT cell and channels show modi work for 18 hours and he is totally devoted to country. 

" Pm modi is not just a political leader he is a spiritual leader". People see him as a yogi a guru in his speeches PM chooses Hindi words like 'tyaga' which means sacrific, he also gives reference to various religious text. Which also helps in defending his corruption charges, Modi himself said " hum toh fakeer aadmi hai jhola leke chal denge"

Due to this image of saint, his followers say, for whom he will thef, the man has no family and materalistic desires so there is no who he can be curropt.

WEAK OPPOSTION 

There is no doubt the lack of opposition has gave Pm Modi a great advantage, In 2019 BJP fought the elections in Presidential mode of elections, A common Question used during campaing "MODI VS WHO?", in India the elections are in parliamentry form people choose their MLA/MP and the elected MP's Choose PM. but BJP has completely turned this senario in 2019 general elections, People compared Pm Modi with Rahul Gandhi who is popular among people for his mistakes BJP supports call him 'Pappu' which simply a nickname for small boy. 

A MEME USED by BJP IT CELL for RAHUL GANDHI 

we have no intention to defame anybody but congress should accept reailty , DO you want an areticle on "how rahul gandhi became PAPPU" comment below.  There is no other leader having equal popularity to Pm Modi.

MONEY AND  IT CELL

BJP is the richest party of India, its Assets valued around 2,700 Crore

Congress has assets worth 927 crorce, which is almost 3 times as compared to congress this gives BJP and Its IT Cell a great advantage over congress BJP can easily supress or hide any propaganda against them, they can do a huge level campaining. 

And this also helped in building the image of PM in COVID Crisis

about 68% Indains agreed that Pm Modi is working hard to fix everthing its problem with the system which is resisting modi and involved in corruption.

HINDU MAJORITY

Suppose you made a plan and it failed what will you do, many people will say that We have a Plan B, In Case of elections BJP has this plan B which is "HINDU IS IN DANGER".

BJP has a core voters which never changes their votes and if someone tries to steal they unfortunatly can't. 

Hindus see PM Modi as their saviour, After 2019 elections Pm Modi has reached kedarnath for meditation, Modi is not just a Political leader he is a spirtiual leader. you may feel this senseless i mean people from outside india, But thats how religion works and i personally dont blame Pm Modi for this . He isn't the first to do that this hatred bettween hindus and muslims are from brithish era so BJP just used it.

Speech

PM Modi is exellent speaker you can notice this in his speeches he never gives us an instruction he requests us for help, this increases his liking this is called 'Banjemin Franklin effect' if you help someone twice chances of linking him.  to cooperate with him this helps in disconnection of result, he only focuses on positive effects of policies and schemes rather than giving details so in case of failures all blame goes to m,inisters and beurocrates.

IS MODI'S TEFLON IMAGE IS PERMANENT?

Definately not at Present Scenario No one could defeat him. but that doesnt mean he is invincible, 

Ayatollah Hashemi Rafsanjani was 4th President of Republic of Iran, People call him 'Teflon Mullah'.  He was so popular that people People call him Akhbar, During 1980s he was involved in a secret arm deal with iran's biggest enemy USA but after the deal was exposed publically there is no effect in his carrer but in 2005 he fought for elections but despite being number 1 contender he lost elections from a very new opponent, his image of teflon leader broked due to oil price crash, his personal luxury life and most importance he made too much promises. So if someone wants to break Modi teflon image it needs many factors, i.e better face for oppostion, a serious mistake or curroption charge, and oppostion should stop criticising him on matters he isn't responsible and his own follkowers should crirtisize him on matters he is responsible.

Pm Modi is a politictians of times, he challenged and changed the way of Indians politics, he forced political parties to move right ward side he pulled his oppostion in the feild where he is strong, Pm Modi has lot to learn, other politicians like Arvind kejriwal and Mamata Banerjee has learned from him and succesfully defeated brand modi. other politicians sould also learn from him.

We are not saying PM Modi's tactics are right or wrong, we are just giving you information about his tactics its on you to decide whether he is right or wrong. thats what Democracy is all about.

THANKS A LOT